The People's Chemist

Was the Dress Blue or Gold?…Rant

A few months ago there was a viral image called “Dressgate.” It was a picture of a dress.

“What color do you think the dress is?”

Endless debate ensued.

“Experts” chipped in with their scientific analysis on why people were seeing different colors.

The drivel about whether the dress was gold or blue proved that the brain can ultimately be your worst enemy – It fools you into seeing only what you want to see.

This is called “confirmation bias.”

It’s like when a five-year-old covers up his eyes and yells, “Nah nah! I can’t see you!” to his mother who’s sitting right in front of him.

Pilots have adhered to confirmation bias, too. When weather didn’t cooperate, they refused to accept it. “I can make it,” were the last words of pilots who only saw what they wanted to see.

During the “Dressgate” scandal, confirmation bias took over…and people saw only what their brain WANTED to see or was conditioned to see. Some saw a gold and white dress…others saw a blue and black dress.

The real science showed that the image was not clear enough to offer all the information the brain needed to process the real colors. Therefore, subconsciously, the brain chose what it was trained to choose.

Writing on the ambiguity of the dress, an article in the NY Times stated that when people only have “obscure bits of information” (OBOI), their brain fills in the gaps and sees what it wants to see based on how it is conditioned.

This phenomenon has been tested and verified in many other fields.

Ever notice how Big Pharma and Western Medicine use this against you?

They intentionally create OBOI (“obscure bits of information”) to fool the American public and create a confirmation bias.

In other words, they train and condition your brain to think that meds are good for you.

Like using only a few pixels on a computer screen, Big Pharma uses a few sound bites, an expert here and there…then adds in a paid celebrity to endorse a product they have not the slightest clue about.

Bam. The result is a hypnotic message such as, “I need to lower my cholesterol” buried into your subconscious.

“Have you checked your bad cholesterol?”

“Bad cholesterol is now shown to cause heart disease.”

“Doctors urge patients to monitor bad cholesterol.”

“And in other news, UCLA is leading the way in designing new ways to test bad cholesterol levels.”

Chirp chirp chirp.

Like Nazi mind control, this shit gets repeated thousands of times per day on the news and in commercials, slowly gaining power over people’s emotions and minds.

Unless you’re aware of this stuff, you’re probably not in control of your life.

These useless, random bits of info have successfully trained Americans to believe cholesterol is bad. Many will defend their conditioned bias all the way to the grave.

Before you know it, you’re taking Lipitor, a cholesterol-lowering drug.

Never mind that SCIENCE shows the higher your cholesterol, the longer you live.

But no one seems to give a shit. They’re too busy consuming OBOI.

Nobody even knows what the f#$ck cholesterol is, or what it does, or why it fluctuates.

Yet, by pumping out obscure bits of information, Pharma tricks your brain into thinking:

“Cholesterol must be bad; I must be on drugs!”

The little bits of data elicit a false high in your brain, appealing to the cozy and comfortable confirmation bias that makes you think all is good in the world when you’re taking cholesterol drugs.

Never mind that science CLEARLY shows lowering cholesterol does NOT prevent heart attack or stroke.

Never mind that science shows the majority of heart attack victims have LOW cholesterol, not HIGH.

(By the way, that was on the cover of TIME Magazine. But like a pilot who refuses to see the developing storms ahead, the confirmation bias of the masses didn’t allow this refreshing moment of logic to deter their bias.)

…and people act surprised when early funerals take place for their loved ones who were faithfully on their meds.

Good news is…you won’t find this Nazi mind control crap at

I don’t believe in hypnotizing people or sending them to the grave.

I believe in giving people the FACTS, whether they like them or not. Whether they approve of my delivery or not.

Most people look at me — a guy with tattoos, torn jeans, grappler, cuss words, pilot — and they assume I couldn’t possibly trump an army of marketers disguised as medicine experts.

At first glance, the average moron’s confirmation bias can’t take it!

Newsflash: I obtained a masters degree in chemistry to work in a lab, not be your friend, your guru or medical doctor…The People’s Chemist isn’t trying to convince you of anything. I don’t give a sh#t if you choose to make poor decisions for your health. I don’t need your approval, nor do I care if you take me seriously or not.

But if you’re looking for true HEALTH, then you need to pay attention to what I’m saying.

When it comes to science, it only takes one person to verify an apple falling from a tree. (AKA gravity.)

Translation: It only takes one person to verify reproducible results.

That, in a nutshell, is science.

Science doesn’t require a democracy, a popularity contest, or a staff meeting where everyone’s on board. Nor do I.

Want to free yourself from Obscure Bits of Information?  Want take charge of your health and live a healthier and more active lifestyle?  Then start by reading Over-The-Counter Natural Cures Expanded.


About the Author

Shane Ellison

My name is Shane “The People’s Chemist” Ellison. I hold a master’s degree in organic chemistry and am the author of Over-The-Counter Natural Cures Expanded Edition (SourceBooks). I’ve been quoted by USA Today, Shape, Woman’s World, US News and World Report, as well as Women’s Health and appeared on Fox and NBC as a medicine and health expert. Start protecting yourself and loved ones with my FREE report, The 5 Deadly Pills Checklist.

Free Offer Close

The People’s Chemist provides these articles for information only. They are not meant to provide medical advice, diagnosis, or treatment, and do not replace professional medical advice from a medical doctor. I am not a doctor and would only “play doctor” if I was with my wife. In fact, I have not even read Grey’s Anatomy.

* Every testimonial on this site is true and correct as submitted by active customers. Their results are individual cases and do not at all guarantee that you will get the same results. Results vary widely and there is nothing that works 100%.

** These statements have not been evaluated by the Food and Drug Administration FDA. Products sold by The People’s Chemist are not intended to diagnose, treat, cure or prevent any medical disease. They are not approved by FDA.

Information provided by The People’s Chemist is intended for your general knowledge only and is not a substitute for professional medical advice or treatment for specific medical conditions. If you want more detailed information, read Over-The-Counter Natural Cures Expanded. Also, always seek the advice of your physician or other qualified health care provider with any questions you may have regarding a medical condition or emergency.

The information on this website is not intended to diagnose you, treat you, cure you or prevent any disease. Never disregard medical advice or delay in seeking it because of something you have read on this site. Product sold on this site are for personal use and not for resale.

All orders placed through this website are subject to The People’s Chemist acceptance, in its sole discretion. This means that The People’s Chemist may refuse to accept, or may cancel, any order, whether or not it has been confirmed, without liability to you or any third party. The People’s Chemist reserves the right to discontinue any program or offer.

For a master list of references and scientific citations relevant to the content of The People’s Chemist, please click here.

‡ Recent media coverage and scientific publications has focused on the ingredients generically, not the individual products that contain those ingredients.

† Individual results may vary